Wednesday, April 20, 2011

Kronenbourg 1664 French Fashion Soiree @ Pavilion

Kronenbourg 1664 French Fashion Soiree at Pavilion last Wednesday was all about prestige, art and passion.


Just as I've promised, this is THE blog post of Kronenbourg 1664 together with Le Madame Q Fashion Group, collaborating to bring a taste of France into a week-long French Fashion Soiree in Kuala Lumpur.

Along with a few members of Malaysia's Hottest Bloggers and the fiance, I sat through an eventful night filled with catwalk of three France's finest fashion label.


This event was organized in conjunction with the flagship opening of French fashion labels such as Morgan de Toi, Celio (men) and Thierry Mugler (jewelry) in Pavilion Kuala Lumpur and was officiated by Minister of Tourism, T.B. Dato' Sri Dr. Ng Yen Yen.

As guests of the fashion show came pouring in, we were served with a few tiny delicious food bites to keep us occupied. I did not really expect a whole lot from the bites compared to the fashion show that I was about to witness but from the first bite I took of the fruit tart that was served, I fell in love.


It tasted exactly like the little ones that I bought from The Loaf sometimes, and I actually got greedy and kept eyeing the waitress out of the corner of my eye so that I know when to call out for her when I've completely finished mine. *smiles with alot of teeth showing.

Adding on to the French touch, Kronenbourg 1664 had an elegant bar next to the fashion runway to serve their specially brewed beer which aromatic flavour lingers long after the first tatse. Guests enjoyed free flow of Kronenbourg 1664 and were served by ladies dressed in their French inspired outfits. (ooo-La-La!)


Korenbourg 1664 was served that night, so I had a bottle and for a non-beer drinker, I didn't mind it at all. It was a little bit stronger compared to Paulaner but much better than the usual Tiger, Carlsberg and Heneiken as they are much more bitter and stronger compared to Kronenbourg 1664.

With Kronenbourg 1664 being the best selling premium beer in France and Le Madame Q Fashion Group being the leading retailer of French fashion labels in Malaysia, this event was set to mesmerize guests with France's finest.

So what is Kronenbourg 1664 all about?
Kronenbourg 1664 is a super premium beer that was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties, Brasseries Kronenbourg is France's leading beer company, with a unique 350-year know-how and a famous portfolio of beer brands. In 2008, Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling super premium beer in France and is sold in more than 70 countries.

As we waited for the fashion show to begin, I did a little photo snapping with some of the Malaysia's Hottest Bloggers.

That is me! along with Jessica and Nicholle (L)

Sarah, the super quirky and cheerful of MHB member and I

Nicole (R), my longest friend in MHB as I've known her since a few years ago and her friend

Stage all French-ed with France's Eiffel Tower and guests waiting impatiently for the show to begin

Soon after as I was looking through the photos, the event started with an introduction of Kronenbourg 1664 French Fashion Soiree by a very pretty host whose name I have no clue but was appraising her dress the whole night.

Purple looks absolutely gorgeous on her skin tone!

First on the runway, Morgan de Toi.


Next was Celio (men) and this was rather epic. You've got to hear this. As soon as the first male model appeared on the runway, ABSOLUTELY every girl (and maybe some guys) in the audience and I ABSOLUTELY MEANT ABSOLUTELY, yours truly included, went "WAHHHHHH OHHHHHHHH AAAAAHHH WAHHHHH" for as long as the male model was walking forward and then back where he came from. You wanna know why? Let me show you WHY.


This is an ABSOLUTELY smart move to catch the attention of audiences like us. Starting with a half naked male model right, yeap! Smart. And then after the "WAHHHHHH OHHHHHHHH AAAAAHHH WAHHHHH", yours truly was aware that the fiance was sitting beside. Guilty as charged! Anyways....going on with the fashion show..


Last was Theirry Mugler (pronounce Miuler, not Mug Ler)


Sorry with the lack of pictures. The fiance was taking them at first and then slowed down absolutely because he said everything looked the same. =_="

So, that was my night of another fashion show and I hope that you enjoyed ogling at the photos. After the show ended, we gathered for a photoshoot.

L-R : Nicholle, Jessica, Steph's sis, Stephanie, Me, Sarah and Naomi.

I know lah, I look so retarded because I was facing the wrong way but that wasn't the case ok! Tim told me to face Steph and Sarah was suppose to face my back but then she said the other side was her nice side, so I didn't know which way was what and who and how, but I ended up facing the wrong way! T_T

Retarded aside, I absolutely enjoyed myself! As you already know, I am a fan of all fashion stuff and to witness models and clothes on a runway at the same time is such a thrill for me! Can't wait to attend more of these. I can definitely get use to this!

Yours truly, stay tuned my maggots! All the love ~


  1. jane! not only u went wahhhh, ohhh.. u were drooling, weren't u?? hahahahha

  2. LOL..most probably drooling Kronenbourg!